The world of eCommerce is constantly changing. As new technologies emerge and consumer preferences shift, businesses must adapt in order to stay competitive. If you’re looking for some fresh eCommerce business ideas for 2022, you’re in the right place! In this blog post, we will discuss 21 of the best eCommerce business models that are sure to be successful in the years to come. So whether you’re a seasoned entrepreneur or just starting out, read on for some inspiration!
Ideas from Shopify
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Virtual Reality Shopping
With the release of Oculus Rift and other virtual reality headsets, shopping is about to get a whole lot more immersive. Imagine being able to try on clothes or test out products before you buy them, all from the comfort of your own home. This technology is still in its early stages, but it’s definitely one to watch for eCommerce businesses in the years to come.
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Personalized Shopping Experiences
Thanks to big data, businesses are now able to offer highly personalized shopping experiences to their customers. This could involve anything from suggesting products based on previous purchase history to providing targeted discounts and deals. In a world where consumers have so many choices, giving them a personalized experience is a great way to stand out from the crowd.
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Mobile Shopping
Mobile shopping is already huge, and it’s only going to get bigger in the years to come. As more and more people rely on their smartphones for everyday tasks, it’s important for eCommerce businesses to have a mobile-friendly website or app. If you don’t, you risk losing out on a significant portion of your potential customer base.
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Social Commerce
Social media platforms like Facebook and Instagram are becoming increasingly popular places to shop for products and services. This is because people are more likely to trust recommendations from friends and family than they are traditional advertising. If you’re not already using social media to promote your eCommerce business, now is the time to start!
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Augmented Reality Shopping
Augmented reality (AR) is another emerging technology that’s set to change the way we shop. With AR, businesses will be able to provide customers with an immersive experience that allows them to try products before they buy them. For example, you could use AR to allow people to see how a piece of furniture would look in their home before they make a purchase.
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Subscription-Based Shopping
Subscription-based shopping is already popular in some industries, and it’s starting to gain traction in the world of eCommerce as well. This particular model entails customers remitting a recurring fee in exchange for continued access to a product or service. For example, you could offer a monthly subscription box filled with products related to a certain hobby or interest.
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AI-Powered Shopping
Artificial intelligence (AI) is another technology that’s starting to have a big impact on eCommerce. AI can be used for a variety of tasks, including personalizing the shopping experience, providing customer support, and fraud prevention. In the years to come, we will see more and more businesses using AI to improve their eCommerce operations.
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Marketplace Platforms
Marketplace platforms like Amazon and eBay have become increasingly popular in recent years. These platforms provide customers with a one-stop shop for all their shopping needs, which makes them incredibly convenient. If you’re not already selling on a marketplace platform, it’s definitely something to consider.
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Voice-Powered Shopping
As voice-activated assistants like Amazon Alexa and Google Home become more popular, so too will voice-powered shopping. This technology allows customers to shop hands-free, which is ideal for busy people who don’t have the time to browse products online. In the near future, we will see more and more businesses integrating voice-powered shopping into their eCommerce operations.
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Blockchain for eCommerce
The technology commonly referred to as blockchain is most notably recognized for its association with cryptocurrencies such as Bitcoin. However, it possesses a multitude of other potential applications. One of these is in the world of eCommerce, where blockchain could be used to create a decentralized marketplace. This would allow buyers and sellers to trade directly with each other, without the need for a third-party platform.
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Visual Search
Visual search is an emerging technology that allows users to search for products using images instead of keywords. This could be a game-changer for eCommerce businesses, as it would make it easier for customers to find the products they’re looking for. In the coming years, we will see more and more businesses implementing visual search into their eCommerce operations.
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Omnichannel Shopping
Omnichannel shopping is the ability to shop seamlessly across multiple channels, including brick-and-mortar stores, online stores, mobile apps, and social media platforms. This approach provides customers with a consistent experience, no matter how they choose to shop. If you’re not already offering an omnichannel shopping experience, now is the time to start!
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Instant Shopping
Instant shopping is a new feature that’s being rolled out by some eCommerce platforms, including Shopify. It allows customers to purchase products without ever leaving the platform they’re using. For example, if someone is browsing Instagram and sees a product they like, they can click on a link and be taken directly to the checkout page. This is a convenient way to shop that’s sure to appeal to customers.
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Local Shopping
Local shopping is becoming more popular as people increasingly care about supporting businesses in their community. If you have a brick-and-mortar store, you can attract local shoppers by listing your business on platforms like Google Maps and Yelp. You can also participate in local events and offer discounts to people who live near your store.
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Social Shopping
Social shopping is a type of eCommerce that allows users to shop directly from social media platforms. This could be done through features like buy buttons or product tags. Social shopping is convenient for customers and can be a great way to drive traffic to your online store. If you’re not already using social media to sell products, now is the time to start!
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Mobile Shopping
Mobile shopping is becoming increasingly popular, as more and more people use their smartphones for all their online needs. If you want to cater to mobile shoppers, you need to make sure your eCommerce website is optimised for mobile devices. This includes making sure it’s easy to browse and search for products, as well as providing a seamless checkout experience.
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AI-Powered Shopping
AI-powered shopping is a new trend that’s being driven by the increasing popularity of voice-activated assistants. These assistants use artificial intelligence to provide users with personalized shopping recommendations. For example, if you ask Amazon Alexa for a list of recommended products, she will give you a selection of items based on your past purchase history and browsing behavior. AI-powered shopping is convenient and efficient, and it’s only going to become more popular in the coming years.
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Virtual Reality Shopping
Virtual reality shopping is a new and immersive way to shop online. It allows users to experience products in a realistic, three-dimensional environment. This technology is still in its early stages, but it has the potential to revolutionize eCommerce. If you want to stay ahead of the curve, start thinking about how you could incorporate virtual reality into your business!
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AR Shopping
Augmented reality shopping is another emerging technology that’s starting to gain traction in the eCommerce world. This type of shopping allows users to see how products would look in their homes before they buy them. For example, IKEA has developed an app that lets users see how furniture would look in their living room before they purchase it. This is a great way to give customers peace of mind and make sure they’re happy with their purchase.
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Subscription Shopping
Subscription shopping is a type of eCommerce that allows users to sign up for recurring deliveries of products. This is convenient for customers who want to receive regular shipments of items, like food, beauty products, or pet supplies. It’s also a great way to build loyalty and keep customers coming back for more.
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Green Shopping
Green shopping is a type of eCommerce that focuses on selling eco-friendly and sustainable products. This is an important trend as more and more people are becoming conscious of the impact their purchases have on the environment. If you want to appeal to green shoppers, make sure your product selection includes items that are made from recycled materials or that are certified as eco-friendly.
Ideas from eCommerce CEO
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Social Media Shopping
If you’re not already using social media to sell products, now is the time to start! Social media platforms like Instagram and Facebook are incredibly powerful sales channels. You can use them to showcase your products, build relationships with customers, and drive sales. Plus, with the recent introduction of shoppable posts, it’s easier than ever to turn your social media followers into paying customers.
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Video Shopping
Video shopping is a new trend that’s gaining popularity among eCommerce businesses. It involves using videos to promote and sell products, instead of traditional photos or text-based descriptions. This is a great way to engage potential customers and give them a more immersive experience. If you’re not already using video, start thinking about how you could incorporate it into your business.
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AI-Powered Shopping
Artificial intelligence is changing the way we shop online. There are now a number of eCommerce businesses that use AI to personalize the shopping experience for their customers. For example, Amazon’s Echo Look is a hands-free camera that uses AI to recommend outfit choices. And Birchbox uses AI to curate personalized boxes of beauty products for its subscribers. If you want to stay ahead of the competition, start thinking about how you could use AI to improve the customer experience on your site.
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Personalized Shopping
Personalized shopping is another trend that’s being driven by advances in technology. Thanks to data collected from online shoppers, eCommerce businesses are now able to offer a more personalized experience. This could involve tailoring product recommendations to individual customers or providing them with customized deals and discounts. If you’re not already personalizing the shopping experience on your site, now is the time to start.
Conclusion
If you’re feeling stuck or like you need help increasing your online sales, don’t hesitate to contact us – we’d be happy to help brainstorm some strategies tailored specifically for your site and business goals. In the meantime, check out some of the articles linked above for more inspiration on ways to drive traffic and conversions on your eCommerce platform.