Whether you are starting a new business or have a well-established business, it is important to do everything you can to get your name out there. One approach to accomplish this objective is to participate in keyword bidding for terms that are relevant to your enterprise. However, if you are up against big brands who are willing to pay more for those keywords, it can be difficult to get your website seen. In this blog post, we will discuss five tips for how to bypass big brands and get your website in front of the right people!
What is Pay Per Click?
Pay-per-click (PPC) is an online marketing tool used to get your website in front of the right people. When you pay for PPC, you bid on keywords related to your business and pay when someone clicks on your advertisement. While this may seem like a simple concept, it can be complicated when competing with big brands that have larger budgets and are willing to pay more for keywords.
Tips For Bypassing Big Brands With Pay Per Click
Tip 1. Use Keyword Variants:
To bypass big brands using pay-per-click, start by using keyword variants. This means looking for words that have similar meanings but different spellings or phrasing. By using these types of words, you can select keywords that are more likely to be used by your target audience and less likely to be targeted by big brands.
Tip 2. Utilize Negative Keywords:
Another way to bypass big brands using pay-per-click is to utilize negative keywords. This means looking for words that are related to what you are selling but are not specifically related to your business or product. For example, if you sell organic food products, you would want to use the keyword “organic foods” but also include “GMO-free” as a negative keyword. This will help ensure that people searching for organic foods are directed toward your website while people searching for GMO-free foods are filtered out.
Tip 3. Target Niche Audiences:
To bypass big brands using pay-per-click, it is important to target niche audiences that may not be looking for big brands. For example, if you sell vintage clothing, you can target people who are interested in buying sustainable and ethically sourced items by including keywords like “fairtrade” or “upcycled”.
Tip 4. Leverage Local Keywords:
Another way to bypass big brands using pay-per-click is to leverage local keywords. This means targeting people in your geographical area by including words like “city name” or “zip code” in your ad campaigns. By doing this, you can ensure that your ad is seen by people in the same city as your business, increasing the chances of people buying from you.
Tip 5. Optimize Your Ads:
Finally, to bypass big brands using pay-per-click, it is important to optimize your ads for the best performance. This means testing different ad copy and visuals, as well as adjusting your bids depending on the results of your campaigns. By optimizing your ads, you can ensure that they are seen by people who are interested in what you have to offer and increase the chances of them clicking through to learn more about your business.
Bonus Tip: Adjust Your Bidding Strategy
By taking the time to adjust your pay-per-click bidding strategy, you can bypass big brands and get your website in front of the right people. Whether it is by using keyword variants, leveraging negative keywords, targeting niche audiences, or optimizing your ads, there are a variety of tactics that you can use to ensure that your pay-per-click campaigns are reaching the right people. By following these five tips, you can increase the chances of success with pay-per-click and make sure that your website is seen by potential customers.
Conclusion:
PPC is a digital marketing technique that, when used correctly, can help you drive traffic to your website and generate more leads and sales. By using keyword variants, negative keywords, and targeting niche audiences, you can optimize your PPC ads for maximum impact. And by leveraging local keywords, you can ensure that your ad reaches the right people in the right place at the right time. If you need help getting started with PPC or optimizing your existing campaign, contact us today. We’d be happy to answer any of your questions and get you on the path to success.